The Basics of Email Marketing

The Importance of Building up Subscriber Lists for Email Marketing

As a new Internet marketer, you may have heard that the key to your moneymaking success lies in your list—and this is the truth. In order for any Internet marketer to be truly successful in running his or her online business, they first need to build an extensive list of contacts. These contacts may not always be first-time customers, but building relationships with them is critical.

Why? One of the largest expenses for businesses is drawing in customers and turning them into sales. It takes time, effort, and money to draw in your customers, have them purchase an item from you, and never come back. If the customer comes in, but doesn’t buy anything, then it’s a hit to your bottom line.

Building a list allows you to collect a large number of people with with minimal effort, so you can sell to the same people repeatedly. Building a list establishes relationships, so you can reach out to your subscribers again and again, until they convert into paying, and hopefully returning customers.

As a new Internet marketer, the most important thing you need to learn is that you must build a list. While there are several parts to building a successful online business, your list is the single most important aspect, as it is a major driver of income—and what makes money for you while you sleep.

The idea is that once you have your list built, you can send out an email the list promoting a new product or service, and see sales shortly after. You can literally make money in your sleep by adding the promotional emails into an auto-responder series. An auto-responder automatically sends out emails to subscribers at predetermined intervals based on their initial sign up date.

As a marketer, you have the option to create and sell your own products, or to work as an affiliate for other products. There are pros and cons to both approaches. As someone who creates their own products, you have the option to really search the market and the competition and offer something you know will be valuable.

However, this means you will have to invest time, effort, and possibly money into the product creation. As someone who is an affiliate for other products, you will be competition with other affiliates, and you will only get a portion of the sales price. No matter which path you choose, the list is still an integral part of your success.

Setting up your auto-responders will take a bit of time and effort in the beginning, but once they’re finished, you can leave them on autopilot. As long as you check from time to time to make sure your links are still working, you’re good to go.

Now that you understand the importance of building an email list, let’s get on to the practical action steps you need to take to get it running for your email marketing business.

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